This is how our Frankston store is using the poster we have created to promote magazines as a Christmas gift this week. We are using the poster as we would single title posters from a magazine company. I hope more newsagents are using these free posters – I had the artwork created to provide us a way of pitching magazines as a gift worth considering. Too often we turn our shops into billboards for individual titles and miss a more valuable opportunity to promote our broad range. The poster represents a selection of publishers and product categories. We will create a different display next week using the sale collateral.