A blog on issues affecting Australia's newsagents, media and small business generally. More ...

Local lifestyle magazines popular

nt_resident.JPGIn Darwin yesterday I was impressed with the support newsagents are providing Resident, a local lifestyle magazine.  Like SA Life in South Australia, Resident is very popular – newsagents love the title.  I like the fact that you can rely on a traffic boost around the publication date for the local title – this helps newsagents build excellent ad-on business from the opportunity.  I am surprised we do not see local lifestyle magazines like this for each capital city.

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