Further to my post Monday calling for sales data for November 2008 and 2007, I have received responses from ninety three newsagents. I’d like to close this off tomorrow so if you are able to participate please send your sales figures by lunchtime.
Analysis of the sales data will provide a health check for our channel. My analysis will focus primarily on Cards, Magazines, Stationer and Newspapers. I will also look at Diaries, calendars, Ink and Confectionery but not is as much detail given the differences in newsagencies for these categories.
While the analysis looks set to reveal some concerning indications, it is better that we are aware of our individual and network wide performance year on year so that we can adjust our businesses accordingly.