High traffic newsagencies and convenience stores in the UK have more options for managing customer than we have here in Australia. Take the fixture in the photo, this has been developed for UK newsagents and convenience stores around the magazine category. The same fixture can easily handle confectionery. The other use which is absolutely brilliant is for greeting cards. Each category – magazines, confectionery and cards – would work at the counter. There are two challenges for a unit like this in Australian newsagencies: would be feel it is too impersonal and what would our customers think?
The opportunity for sales / exposure increases if the fit was right, if the face of the counter was recessed and/or the top overlapped so it looked like it belonged their, one could be on a winner.
From memory usually its lotto, and posters etc that use the face of a counter, please correct me if I am wrong. Its one of the last bastions to utilise prime real estate if done properly. It has got me thinking!