The selection of ABC branded Christmas CDs we have in our newsagencies is selling well. Our price is $4.95 while the usual retail is $12.95. Our margin is 68%. Smart buying like this is crucial to building a deeper shopping basket and delivering a healthier overall GP for the business. At $4.95, this is an easy purchase decision for our customers – crucial since they have not entered our shop expecting to purchase a CD. The ABC brand is trusted – also crucial in making the purchase easy.
Building a healthy newsagency is made up of many small steps and a smaller number of bigger steps. Our approach to the small steps is evident in our selection, pricing and display of Christmas gift lines. We have a broad selection from a variety of suppliers which speaks to the demographic we serve.