We have extended the reach of Christmas gifts beyond our dance floor into the magazine and stationery areas of the business. We have a selection of our range on display on what is usually a magazine power end for us. We are compensating by promoting Christmas magazines at the front of the shop in another display. This Christmas gifts display has been up for more than a week and sales are good. Each of the items has been selected to be an easy (impulse) decision. We did this knowing that people were not visiting our newsagency looking for gifts – we are not well established in that category yet.