A blog on issues affecting Australia's newsagents, media and small business generally. More ...

Smelling sales success

fhn_fragrant.JPGThese Vintage Traditions sachets are a good reminder of the theatre of retail.  Customers are drawn to their smell and some soon make the $2.50 purchase.  While our newsagencies are visually very noisy, smell wise they are quiet.  This product has the smell senses all to themselves.  Maybe that is why the range has been so successful for us in just a few short days.  We have it displayed with our range of boxed Christmas cards so there should be some flow on sales as a result.

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