I have decided to benchmark November 2008 against November 2007 to check the health of the newsagency channel. Tower Newsagents can participate by sending a Monthly Sales Comparison report: tick the box to exclude home deliveries, and tick the box to get a category breakdown. Set your first date range (on the left) to November 1, 2008 to November 30, 2008 and the date range of the right to one year earlier. Once the report is on the screen, click the PDF button to save this as a PDF, go into your email software and send a copy of the PDF to me at mark@towersystems.com.au.
I’d like to complete the benchmark by the end of the week so the sooner I receive data the better.
Newsagents not using Tower software wishing to participate should email me if they would like a spreadsheet template to complete.
I’ll publish the benchmark results here and elsewhere so all newsagents can benefit.