The team from the Ballarat Courier driving the Border Mail and other newspaper offers I blogged about last night have contacted me and I have talked through the problems with the original plan. I have put them on to the software experts to discuss details of how a subs offer covering two titles could be made to work. The discussions have been fruitful and I am encouraged that the publisher representatives have committed to creating an offer which is fair and easy to manage for newsagents. There will be more discussions on the mechanics tomorrow.
I note that VANA has sent out a bulletin tonight saying they are in discussion over the problems with the plan. It is a pity these discussions did not occur when VANA representatives were consulted during the formation of the offer. VANA is not appropriately skills to discuss the mechanics of subscription offers. This has, for years, been best managed by those in control of the software newsagents use.