Collectors magazine sells better from its position next to mainstream TV titles than in the collectibles segment of our magazine display. This is a function of eyeballs. More eyeballs see the title in the TV section than its more traditional home. Co-locating like this helps us drive sales valuable outcomes for various special interest titles. While there is a risk that customers will not go looking for the title and thereby miss others in this segment, there is also an opportunity to get sales to people who would not look for the title. The ABC Collectors show is popular with our demographic and this is what started us promoting the title in our busiest aisle.
Great idea Mark. Keep putting ideas here I read it every day.