We are pitching Grazia at the counter at Forest Hill this week. The $1 million in prizes up for grabs makes it ideal for the impulse offer. It certainly meets the criteria we have set for this counter space. Grazia is still finding its feet with our customers so regular promotion in different locations in the store in important. This counter location has an excellent track record in finding customers for titles which otherwise sell slowly in their regular location.
Noticed two NewsXpress stores in Melbourne picked up prizes for Magazine merchandising I think. The employees of these stores seem to understand what it is all about! Congrtualtions