We sold out of the Melbourne Observer on Friday (we have upped our order Ash) and filled the empty stand, which is next to our newspaper stand, with People’s Friend as it speaks to the same demographic. Sales spiked as a result. With the Melbourne Observer very popular in our shop it made more sense to leverage the traffic into something else than to leave the stand empty. Too often I see stands in newsagencies which would usually hold popular product left empty. The range of what we sell in our newsagencies means that we can always find a substitute which will benefit from the traffic.