The Sunday Age has a story today about Christmas card trends. I would have liked the report to include current sales data which shows that newsagents have 37% market share of greeting cards, more than any other channel. That market share is growing too.
Mark, I would be interested to read the report you mentioned above, if you could direct me to the source or if you have a copy?
Joanna, click on the link in the blog post and you’ll see the report. Mark