The folks at Australian Natural Health thing offering a free (old) magazine is more important than their masthead. This is not the way to sell magazines – especially since the same free magazine bag is used on other titles.
Mark, seeing you have access to a lot of reports from a lot of newsagents, can you put some results up on : bagged bonus magazines versus non-bagged magazines sales results?
I’ve noticed when they’re bagged they don’t sell as well.
The folks at Australian Natural Health thing offering a free (old) magazine is more important than their masthead. This is not the way to sell magazines – especially since the same free magazine bag is used on other titles.
Mark, seeing you have access to a lot of reports from a lot of newsagents, can you put some results up on : bagged bonus magazines versus non-bagged magazines sales results?
I’ve noticed when they’re bagged they don’t sell as well.