This is the artwork for the poster for newsagents to promote magazines as a Christmas gift.
The poster is a free service for all newsagents from Tower Systems and is available A2, A3 or A4 size.
We will finalise artwork mid next week with fresh magazine covers.
I have funded the development of this poster for the same reasons I funded the recent TV commercial – to help newsagents have pride in their unique offer and to help increase sales in newsagencies, especially of magazines.
I was prompted to do this when I saw the email promotion of magazine subscriptions by Magshop. I realised that we did not professionally promote magazines as Christmas gifts in newsagencies. I took this as a challenge to create an enticing poster which newsagents could use in-store for this purpose.
While we could complain about the Magshop pitch, their offer makes sense. They will attract different consumers to those who visit newsagencies. Our job is to connect with our traffic. Hence the importance of a poster such as this connected with back end processes for putaways and the like.
I hope that newsagents like the poster and can put it to good use.