Is Victoria about to get a new marketing group?

Rumors have been circulating in Victoria for several months that VANA is close to forming a new newsagency marketing group.  While VANA has denied these rumors, that they continue suggests that something is afoot.  Just what that something is I am not sure. 

VANA has a long track record for playing outside the traditional association space.  As a VANA member I would prefer to see more robust representation on association matters and less on competing with existing industry suppliers.

Since VANA and GNS had a falling out a couple of years ago, VANA has spent member resources competing with GNS is some areas.  Member funds could have been better spent elsewhere rather than spiteful competition.

Disclosure – I am a Director of newsXpress, a marketing group for newsagents.