Borders in New zeal and and Australia has published a catalogue listing some books at above their recommended retail. The same catalogue offers that they will match any price which is better than theirs. Borders would have known that their above recommended retail prices are higher than just about every other book retailer. This is cynical marketing which presents as being a good offer when it is not. They must expect some people to fall for this. The Age has more details on what Borders has done.
Borders said this was a price hike to cover the cost of keeping such a large range in store and that the price hike would only be applied to old or “backlist” titles. This is crap. The price hike has been applied to brand new books as well- eg Bernard Cornwell’s ‘Azincourt.’ My thoughts, do not give your money to a company that lies to you.