The sales value of the display for Better Homes and Gardens at the counter today was immediate. A customer came to the counter with the newspaper, saw the magazine and purchased it as well. BHG is that kind of title, easy to sell to people who come in to purcahse something else, especially at the weekend. Better Homes and Gardens gets this premium space at the counter this weekend thanks to the free sheet of wrapping paper inside the magazine as they offer each Christmas.
This wraping paper is a good idea but should only be used in the magazine for special occasions