The visual merchandisers funded by magazine publishers can be frustrating sometimes – most often when they do a display promoting a title which is nowhere near the display. Take Notebook – as in the photo. Without proper management these posters could we far away from the title. With proper management they are nearby and more helpful to our goal for our shop.
A good merchandiser works with you and this is what we are finding at our Forest Hill store. There is good dialogue between our magazine and most merchandisers and the result is titles being promoted near to where they are on our shelves. This may seem logical. Check your local newsagency, often it is not done this way.
I am a merchandiser. Thank you mark.