We returned every copy of Printing Digital Photos magazine which we received yesterday from NDD. This publication will not sell inn our shop where we are well satisfied with digital photo magazines. A copy or two may be stolen because it is small and convenient to steal but it will not sell. The six month on-sale period is another reason we early-returned the title. This title is an unfair impost on newsagents. It should not have been allowed into our channel, certainly not on the terms NDD has negotiated on our behalf.
The only way to teach the publishers and distributors that we will not be abused this way is if we return titles like this and not pay for them.
Early returning underperforming mags does not always mean we do not pay for them. I understand the concept of your idea, Mark, but the returns system does not work in our favour when it comes to early returns. It certainly doesn’t seem to affect the increasing quantities of unsaleable mags we keep receiving.
Wen, On the really return process – if they have sent you something which you cannot sell and they should know that from thir data, short pay. Otherwise they are stealing your cash. mark