Intralot is running a promotion for its Lucky Bingo game in Victoria and Tasmania with an overall first prize of $3,000 and $1,500 prizes based on the best performer in each category of store. This post is not about Intralot, although I do like the promotion. This post is about how we include our employees in the chase for the reward.
At our Forest Hill store we have made it clear that was prize we win in this promotion will be split among the employees involved. The only exception would be those working one shift a week. Our view is that it is important to share rewards like this and for this to work you have to share the opportunity of the reward.
If five employees make up the core counter team and if you win a category prize, they would each get $300 – a good inducement for their engagement in the promotion.
While there is the risk of not winning, that is the case with all of these promotions where you are chasing a reward based on sales growth. The key is to let everyone know this up front and to have some fun along the way, chasing the pot of gold.
Mark
You are exactly on the right track! To widen the gap on the Labour costs versus profit is to provide staff with incentives like you are doing.
I am not sure of your and others view is on staff “ownership” but I really think their is enormous opportunities in this case the Newsagent Channel to engage staff not just in promotions and incentives but overall performance. Costs of employing staff will go down for each staff member that is tutored by management to take on the “ownership” role because it is their livelyhood as well. All will be reward.
Ownership = Caring for the business = Increased attitude for the success of the business etc etc.
Keep trailblazing!