A blog on issues affecting Australia's newsagents, media and small business generally. More ...

Welcome back Family Circle

dsc05041.JPGIt is good to see Family Circle back on the shelves if only for a short time. The Christmas special has been out for two days and has already recorded good sales in my newsagencies. My only disappointment is the lack of marketing collateral with which to promote the title. With a popular title such as this we need material available for the first day on-sale. Otherwise, we have to improvise as the photo shows. One poster is all we were sent.

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