I’m pleased to see OK! magazine moving to a Friday on-sale. This will help drive traffic on Fridays where it joins Who magazine. This move will also help with space allocation and make it easier to provide OK! with better positioning.
In our own newsagencies we are likely to re-engineer the weeklies display on a Friday now that we have to major titles going on-sale on this day. Click here to see a copy of the release announcing the move.
I reckon it’s a smart idea doing that. We’ve taken a long time to build the sales up for it and now that it’s competing with the other weeklies I see it driving up sales on Fridays. Great move but we’ll wait and see.