It is good to see boxed Christmas cards moving well so early in the season. We have a big display right at the entrance to our Forest Hill shop. We have found that having such a large range on display works well for us. Choice is important.
We have noticed a greater awareness among shoppers this year as to the charity their purchase supports. One customer was specifically looking to support the research being done at Peter Mac into breast and ovarian cancer. Across our current range we currently offer coverage for the work of six charities. We have found that this is important information to know.
Like some, we went out early with our christmas display and stock and are seeing good sales. While some customers roll their eyes most are positive.
What interests me is that small retailers hold off on most seasons while the big boys go out early and hard, then complain when they miss the sales, just look at big w or k mart stores.
In my opinion big business is big because they set the standards and change the playing fields not just go with what has been done in the past. This is a good thing.
Last year we set up our display mid november, and going on this year we would have missed close to $2500 in sales by now.
NDC is going a bit overboard with recall dates of 31/12/2016 for 3 titles delivered today or maybe its the new trend
Terry,
3/12/2016 is another expression for firm sale.