According to the Digital Magazine Blog, Dennis Publishing ( the UK company behind the launch of The Week here in Australia), has recorded tremendous success with their digital magazines based on the latest audit numbers:
- Monkey – recorded 283,541 average readers per issue, marking its fourth successive ABC rise and its best result since launching in 2006.
- iGizmo – iGizmo attracted 101,785 average readers per issue.
- iMotor – registered a circulation of 108,622.
These are digital magazines – connecting the publisher directly with the reader. No supply chain. Good on them. This is a smart move by the folks at Dennis.
We need to be aware of the growing success of digital magazines but not let ourselves get worked up about them, they are here and we cannot change that. What we can change is the focus of our newsagencies on today’s customers. This means working harder on our local area and offering products and services which attract them to our newsagencies.