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Promoting Weight Watchers magazine

fhn_weight.JPGWe have almost sold out of the latest issue of Delicious since we placed it at the counter position last week.  Based on sales history for this title, I’d put the counter location being worth at least a four-fold increase in sales for the week.  I am testing the value of the position this weekend with the placement of Weight Watchers magazine there today.  Even though the latest issue has been on sale for three weeks, I am hopeful that we can sell another three or four copies of Weight Watchers over the weekend.  If we do, it  reinforces the value of promoting good value magazines here.  The latest issue of Weight Watchers magazine has a free diet pad included with the title.

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