Halloween sales have been fantastic in our newsagencies – our best year yet. All this week we have had customers spending up on costumes, party items and trick or treat bags. It is great to have a sell-out, especially with good margin product! Yesterday, the team at our Frankston store really got into the swing of things with everyone in costume – the photo shows Sherrie, Sammi and Rhonda. I am told it was a lot of fun for the team and our customers.
newsXpress embraced Halloween three years ago. It sources products and provides excellent marketing collateral The offers and opportunities have increased every year. Sales in other departments benefit from the additional traffic the Halloween promotion brings. This is now an important season on our marketing calendar. It is an example of how a smart marketing group can help you find new customers and sell more to existing customers – and help you have fun at the same time.
The one learning from this year was with the gingerbread product we tried at two of our newsagencies. It did not work. The product is excellent and the price good. The challenge is that this type of product it unexpected in a newsagency and therefore less likely to sell. We are glad we tried it though.
It may not just be a newsagency thing with Gingerbread. We have tried it our supermarket with different seasons and find it an extremely difficult product to move.