Through our Sophie Randall gift business we see a diverse range of greeting cards, far more diverse than in a newsagency. This is only natural because card and gift shops attract a very different consumer to newsagencies. One range of Christmas cards which really interest me are these which have a recipe inside for the food on the front of the card. So, the card is part gift. This works when you are giving a card to someone you would not usually give a gift to or if money if tight – make the item on the cover and give the card as well as the home made goods.