The Sydney Morning Herald brand was well and truly trashed by the placement of an ad for real insurance stuck on top of the newspaper’s masthead today. This is the worst of these stock-on ads I have seen. It demonstrates a complete lack of respect for the SMH brand and the newspaper masthead by
Brand is everything in business. It defines your product and evokes emotion in the mind of consumers. Why, then, would you allow another brand to cover it up. The only reason I can see is that the money from the advertiser is more important than the brand you are permitting to be covered.