I have received phone calls over the last few days from newsagents who received the DVD we sent of the TV commercial promoting the channel. It has been terrific hearing how the commercial is being played in-store and at staff meetings and even at home.
Part of our goal in creating this commercial was to encourage newsagents to feel more excited about their businesses and to be proud. The calls I have received suggest this is happening at least with some newsagents.
The current campaign run ends this Sunday. We are currently talking with the agency about another run in a few weeks. I’ll pass on dates here once I know them.
I am grateful to Queensland Newsagent magazine and Stationery News magazine for supporting this initiative.
The print ad is again prominently featured in todays Herald-sun – great stuff. I wish the Telegraph would come on board as well!
We have also received our copy of the ad and have been alternating with our own powerpoint presentation. Thank you so much, Mark, for all you have done with this advertising push and for sharing it with all newsagents, regardless of affiliation.
Wen