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Promoting Famous magazine

frank_fam_oct08.JPGI am pleased to see Pacific Magazines getting behind Famous with another promotional push. It certainly has an audience in some demographics. In our own case, sales are soft in Forest Hill yet strong in Frankston. Frankston is where the display in the photo is located – Sherie has done a brilliant job creating a stunning display for the title this week.

Famous is different to other weeklies in newsagencies – it sells consistently through the week whereas most other women’s weeklies sell between 60% and 70% on the first on-sale day and taper to a trickle by day four.

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