I was interested to see Newsweek being discounted by 14% at a Relay store at Hong Kong airport. Given the demographic of the excellent foot traffic it makes sense. They also promoted the 14% discount at the counter. This was the only title in-store with a discount.
I would be prepared to trial a promotion like this for appropriate titles here in Australia – if the terms are right and if the publisher did not use the promotion to drive subscription business. Burke’s Backyard is a good example of a title which could benefit from support like this. The discount could achieve good impulse sales.
As I was reading that I had the idea of a magazine like Burke’s Backyard. I think it would work, but this can only be done fairly if the publishers absorb the discount.
I think it’s a good idea, it would certainly help moving slower magazines.
is mark and michael one and the same?
Mark shows a picture -Michael salivates.
Mark makes a suggestion – Michael gives it unqualified support.
Mark takes a stand on some issue – Michael assumes it’s the holy grail.
anon,
No. I only comment using my own name. What do you think of the idea of discounting magazines like this?
Mark
anon, you can enter your name in the field above where you comment, it’s not hard.
I enjoy Mark’s enthusiasm for the industry and I have a right to comment as you do.
I don’t agree with everything Mark posts here, but I share his opinion on a fair share of issues, because we’re right! I for instance, don’t like the halloween marketing he does, firstly because I believe we could do better promoting of events such as saving the Bilby at easter, secondly because I think halloween is SPOOKY, just like you. I’m man enough to not put my negative thoughts on this blog because it isn’t constructive.
anon you are a jealous person.