The latest issue of Better Homes and Gardens, with the free Christmas book on the front, is being promoted at our counter this weekend and into next week. Our sales data shows that Friday through Sunday are the best days for promoting this title – right through the on sale period. Hence our policy of co-locating – at the counter if there is a free gift or at some other high traffic location. We obsess about BHG and other top-selling titles because sales data shows the value of this.
As is often the case when working on the floor of the shop, when I was creating this display yesterday one customer bought the magazine – having remembered seeing the show the night before. This was a customer walked to the newspaper stand and then to the counter. This is the type of customer we have to work hard to convert.
It would be great if they could actually keep the supply up with this magazine with an on sale of 8 weeks we got no extra stock and sold out in 2 days only to be told they have no stock left and that there was not enough even to fill all the orders .