Limelight is our feature magazine at the counter this week. The Andre Rieu cover made the choice easy – his popularity is extraordinary and the media coverage around his forthcoming tour considerable. I expect this issue of Limelight to sell out quickly. As I first blogged here eleven months ago, Rieu is a powerhouse – magazines, CDS and DVDs with his face on the cover sell well to a broad demographic.
We control this counter space ourselves. This enables us to promote what will perform in our favour. If we sell the space we will find ourselves promoting titles which may not work as well for us.
It’s a great space and one we should keep. Two weeks ago we got the upgraded lotto terminal (Qld) and now have rearranged it to have a space like that.
I’ve just started experimenting with it with a system 10 Pools syndicate selling out early each week.
That shows how valuable this space is, selling something hard like the Pools. Best of all it’s our space not anyone else’s.