The Sunday Age today has a story (page 4 in the print edition) about the importance of discount vouchers in tough times. Smart newsagents will make sure that every customer leaving their shop has an offer which aims to lure them back. The voucher could be something printed on the copier in-store or printed using your point of sale software. While I can’t speak for others, I know that our Tower Systems software prints vouchers – based on what has been purchased for for all sales. I like this because the voucher becomes automatic.
I plan to take a careful look at the vouchers being issued by other businesses with a view to developing a strategic plan for the next three months. This is something we need to be consistent with. The article in The Age is right – it is times like this that customers will be drawn to businesses offering deals. For newsagents that has always been a challenge.
how wonderful – a paid advertisement on the blog now
anon it got through. Now deleted.