Unlike then TV show which has dropped dropped audience share since its debut, our experience with ACP magazines’ Top Gear is that it is powering along. What I especially like is that Top Gear sells easily as an impulse item. This is why we offer it at multiple locations – in the car area and near one of our key register points. My experience is that women tend to purchase Top Gear on impulse. It stands to reason since they are less likely to be shopping the car / men’s magazine aisle.