The Melbourne Observer newspaper is getting behind our newsagent TV ad campaign and will run the print ad in their paper for free. As with the Herald Sun and Lovatts, the folks at the Melbourne Observer approached us. It is great to have newsagent suppliers prepared to help promote our channel in this way.
This is a very unique campaign, a first for newsagents. I hope that other suppliers run similar campaigns – promoting newsagents is good for their businesses. The channel is efficient and has a local consumer connection second to none here in Australia.