The Sunday Age today has a report today (page 3 of the Investor section) which compares the Coles and Woolworths loyalty offerings. It makes for interesting reading. The table accompanying the rep9ort shows that if you spend $200 with Coles your reward value is $1.28. With Woolworths, for the same spend, the reward value is $12.76. If you spend $200 in my newsagency on magazines and buy, say, 33 magazines at $5.95 each – spending $196.35 – you earn three free magazines. With an average redemption $5.95, a $200 spend with us earns total rewards of $17.85. We beat Coles and Woolworths.
Do you have some photos on how you promote this Mark? As a magazine fan I’d find this deal personally VERY tempting.
Michael I will send you some details.
Thank you.