I like the way they feature key magazine categories in the large newsstand at Dubai airport. As well as offering a full range on their regular magazine racking – showing 30% of the cover vertically – they have top titles in top categories on display in the three units you can see in this photo:
What I like about these units is that they bring together several categories. For example, on the men’s magazines unit you have titles covering fashion, health, lads interests and cars. Newsagencies only co-locate the major weeklies if they co-locate at all. I like this unit from Dubai and want to see if I can get something with a slightly smaller footprint working to promote by key customer.
These stands look like a great idea to build traffic flow, you could locate them around related stationery and gifts, ie computer mags within the stationery department near ink and toner, travel mags near maps. The way magazines sales are declining the days of the traditional magazine stands are going and smaller more specific stands will become the norm. In our next department fitout we will be looking at these.
Thanks for the ideas