This free mini magazine has been on display at Coles supermarket checkouts for the last few weeks – promoting their produce by focusing on the outcome. It includes a green pitch and other spring related products. The majors do this well. Even though we have 4,600 locations, newsagents do this poorly. Years ago the ANF published a free magazine – Nmag. Nmag ceased because of lack of newsagent support.
As a an (ex)Coles employee, as of about 3 weeks ago, this magazine flew off the checkouts with around 300-400 being given away per day. All recipes are made using Coles-bought ingredients, and we had a lot of return customers who mentioned they had come specially to buy ingredients for the suggestions.
I have recently bought a small business which is a sub-agent and I am intent on supporting local and small business. Anything which promotes newsagents and the work they do would be great!