Magazine Week started yesterday in the UK. While I would like to see more coverage of newsagent engagement with the campaign a their website, it is good to see a week-long promotion aimed at increasing consumer engagement with magazines. The Great Cover Debate, for example, is a good idea to drive engagement. One newsagent, Steven Denham, launched a Magazine Club Card campaign to coincide with the start of Magazine Week. He has recorded success already at his Village Counter Talk blog.
I would love to see us run a Magazine Week campaign here – but have it owned and run by newsagents as we are the true magazine specialists in Australia.