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Magazine Week starts in the UK

Magazine Week started yesterday in the UK.  While I would like to see more coverage of newsagent engagement with the campaign a their website, it is good to see a week-long promotion aimed at increasing consumer engagement with magazines.  The Great Cover Debate, for example, is a good idea to drive engagement.  One newsagent, Steven Denham, launched a Magazine Club Card campaign to coincide with the start of Magazine Week.  He has recorded success already at his Village Counter Talk blog.

I would love to see us run a Magazine Week campaign here – but have it owned and run by newsagents as we are the true magazine specialists in Australia.

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