In response to the emails I have received in the last two days about the newsagent TV commercial and print ad which we have created at Tower Systems, I have some additional information to share:
The TV ad has been airing this weekend. The main airing will commence October 12.
- We are preparing A4 and A3 artwork which people will be able to download from the Tower website and print in-store.
- We are copying a broadcast copy of the ad to CD and will be sending this to all newsagents for playing in store for those who wish to support the initiative.
- We are working on art and costings for a window decal.
- We are working on art and costings for an A2 of the print ad.
We are also sending the TVC and print ad artwork to newsagent suppliers. Hopefully more will join the Herald Sun and Lovatts in supporting this initiative.
Key goals of mine in creating this ad was to get newsagents excited about their businesses and to show the ANF the kind of activity they ought to engage in on behalf of newsagents.
Over the last three days I have received some excellent feedback from newsagents who are getting excited. How far this ad goes is up to newsagents.
Can you tell us what time to be watching to see the ads?
Fred, We will publish airtimes next week – a few days before the airing which commences October 12. Mark
I hope the ANF takes a leaf out of your book Mark, and becomes pro-active for newsagents. I’d like to see them do as you’ve done – I’d join up then. I hope they appreciate what you’ve done.
How big would the window decal be?
Michael, yes one does have to wonder why the ANF hasn’t done this sort of thing before.
Mark, we’re very lucky to have you in the newsagency industry!!
I thought it would be obvious why the ANF don’t do this kind of thing – there is no money in it for them!
what is your real name anon?
Dear Mr troll (love it),
My real name is John Anon. You can now level with me – who are you?