We have had diaries out for just over two weeks and sales have been fantastic – $2,600 at Forest Hill. Considering that we did not put diaries out last year until mid October, we are happy to already be ahead. Watching customer behaviour shows that the diary purchase at this time of the year is on impulse – hence the value in going early. It will be interesting to see the season total and whether going early pulled sales we would have got anyway or whether it achieved incremental sales – our sense is that it will be the latter given the diverse mix shopping centres attract.