Promoting Popular Science

I have been talking with the Publishing Director of Popular Science, the new locally published men’s magazine. While we will be tempted to promote this new title in the science section, it deserves a more prominent position than this since it has the potential to extend the basket with male shoppers. The publishers recommend next to Men’s Health – Popular Science is the 5th biggest men’s magazine in the US.

I thought that readers here might like an insight into information put together by the publisher about the typical Popular Science reader:

Research has confirmed that there are 1.49M 25-49yr old males in Australia that fit thePopSci guy profile.

He is a high achiever, he is not price sensitive, if he wants something he will seek it out and pay the asking price.

He has diverse interests ranging from camping to computers, surfing to photography, from golf to gadgets.

He is a modern independent man (over 50% live alone) who does his own shopping & cooking – he contributes largely to the growth in the male grocery shopper.

This is the first general interest magazine to come to Australia that is not about business, cars, sport, girls or computers. The PopSci Guy can happily read it in front of his girlfriend or mother!