Sherrie at our Frankston newsagency has created a fantastic display promoting the Aussie Phonecard. It is unusual for a phonecard to be promoted in store in this way – this is a trial we are conducting around the Aussie product – to find other ways to promote phonecards in newsagencies. The result of the trial will be new retailer kits for in-store displays. With a margin better than magazines and no inventory cost, it’s appropriate to give over the best in-store billboard space to promote this product.
A key component of the display is the DL size brochures which customers can take from the stand.
Disclaimer: I am a shareholder in the company behind the Aussie phonecard.
I have never seen phonecards being promoted that way in NSW. interesting.
Great display is it good for sales?
Fantastic effort well done Sherrie, we are starting to see more Newsagents put some creative effort into diplaying our product to sell more.