We have been slowly building the Christmas offer at or Sophie Randall stores over the last few weeks. Sales tell us that late August is not too late to attract Christmas business in the right location. I am not sure we could get away with this in a newsagency because of other demands on space and because of the difference in consumer habits in newsagency shopping compared to gift shop shopping. The economic conditions make lay-by very appealing so we are promoting that for our Christmas range.