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Flattery in magazine design

lookalike.JPGWhile I am pleased to see the men’s health segment grow with the arrival of the Australian edition of Men’s Fitness, it is disappointing to see it’s cover look almost like clone of Men’s Health.  While there may be research indicating that this is a smart move, from a retail perspective I want to separate the two titles – so they will each be seen.  Together, they look the same and one or the other will be lost to browsers.

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  1. mary

    also look at womens health and womens fitness exactly tha same aswell.You think a publisher would want to stand ot not be a clone.

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