The Geelong Advertiser is rightly crowing about excellent sales in the lead up to last night’s AFL finals game. As happened last year at this time, the whole of Geelong is behind the team. Newsagents are a key part of that thanks to the efforts of the Advertiser. This is a good example of newsagent and publisher working the local connection to its fullest. It is something more of us could do around local sporting teams and through working with local publishers.