The Worcester News in the UK has a story about magazine wholesalers and distributors getting together to provide a range of services and assistance to help newsagents increase magazine sales. While only a trial at this stage, this does sound like a good initiative:
Steven Jones, COMAG retail development manager, said: “We will be focusing on 10 stores in Worcestershire and Herefordshire, giving them additional tools and an enhanced service package.
“This will include new racking, promotional material, gifts to give away with magazines, a category advice and field support.
“The aim of the trial is to support independent news-agents and help them to grow their sales of magazines against the declining market trend.
“Part of the trial will be advertising the retailer and their extensive magazine range to the community. We want to encourage consumers to visit these stores, which can supply any magazine through their local wholesale network.
I like the idea of advertising in local newspapers promoting the range of magazines in local newsagencies.