We found another space this morning for featuring a magazine we want to push. We took an old acrylic display unit, freshened it up and have the display for Money from ACP Magazines you can see in the photo. We will feature a different title each week. We will select titles based on their suitability as an impulse item – something someone can see at the counter and say – I’ll take one of these too. Money works this week because of the economic situation and the world banking news. Next week it might be a sports magazine connected with football finals. The keys are: topical; known brand; good value; easy decision.
I know that other retailers are paid a fee for locations such as this. I am not them. I’d rather have control over how I use this space as this enables me to best serve the needs of my customers.